What is an Online Store and What are its Benefits Compared to a Physical Store?
In the digital age, online stores have revolutionised the way we buy and sell products. More and more businesses are moving to e-commerce to expand their reach and increase sales. But what exactly is an online store and what advantages does it offer over a brick-and-mortar store? Read on to find out!
What is an Online Store or E-commerce?
An online store is a digital platform where customers can buy products or services over the Internet. It works like a physical store, but without the need for a physical space to sell. Some of the most commonly used platforms for creating online stores are Shopify, WooCommerce, Magento and PrestaShop.
Online stores can sell physical products (clothing, technology, food), services (consulting, courses) or digital products (ebooks, software, subscriptions).
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Benefits of an Online Store vs. a Physical Store
Brick-and-mortar stores have been the traditional business model for years, but e-commerce offers multiple advantages that make more and more companies opt for this option.
1. 24/7 Availability
An online store is open 24 hours a day, 7 days a week, allowing customers to buy at any time, without time restrictions.
2. Lower Operating Costs
You don’t need to rent a location, pay utility bills, or hire a large team. With a lower initial investment, you can sell without worrying about high expenses.
3. Global Reach
While a physical store only attracts local customers, an e-commerce can sell in any city or country. This exponentially expands business opportunities.
4. Greater Convenience for Customers
70% of consumers prefer to buy online because they can do it from home, easily compare prices, and receive products without leaving home.
5. Automation and Scalability
With tools like automated shopping carts, online payments, and scheduled shipping, you can manage your store with less effort. Plus, you can scale your business without opening new branches.
6. Digital Marketing and SEO
E-commerce allows you to use digital strategies like Google Ads, social media, and SEO to attract more customers and increase sales without depending on a physical location.
7. Real-Time Data and Analysis
You can find out about your customers’ purchasing habits, which products are in highest demand, and optimize your business with analytics tools like Google Analytics or Facebook Pixel.
E-commerce Results and Growth
The growth of e-commerce has been impressive in recent years:
80% of consumers have purchased online at least once in the last month. Online sales have grown 25% annually over the past 5 years. 60% of small businesses that open an online store increase their revenue in the first 6 months.
Conclusion: Is an Online Store Better than a Physical Store?
While brick-and-mortar stores still have their value, e-commerce offers greater growth opportunities, lower costs, and a global reach.
If you don’t have an online store yet, now is the perfect time to take the plunge and expand your business into the digital world. 
Do you want to create your own online store? Contact us and we’ll help you launch your e-commerce successfully.
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